Name: SUPER GREEN

Status: Built

Role(s): Design Direction

Client: KITH

Agency: SET

Location: New York, New York

Dimensions: Approx. 70' W × 45' H

Materials: Artificial turf, painted panels, aluminum framing, architectural lighting

Description:
 Created for KITH, SUPER GREEN is a large-scale architectural installation celebrating Ronnie Fieg's iconic ASICS "Super Green" collaboration. Installed across the façade of the KITH flagship, the project transforms the building into a graphic landmark using oversized typography and fields of vibrant green inspired by one of the brand's most recognizable sneaker releases.

Tags: Experiential Design, Installation Design, Retail Design, Environmental Graphics, Brand Experience