Name: Deconstruct

Status: Proposal

Role(s): Design Direction

Client: New Balance

Agency: SET

Location: New Balance Flagship Store, London, United Kingdom

Dimensions: Approx. 24' H × 12' W × 10' D

Materials: Powder-coated aluminum, painted MDF, steel suspension cables, integrated product mounts

Description:
 Designed for the New Balance flagship store, Deconstruct is a suspended retail installation that breaks display platforms into a series of floating geometric volumes. Individual elements support product, seating, and display while collectively forming a layered architectural composition that emphasizes movement, fragmentation, and depth.

Tags: Experiential Design, Installation Design, Retail Design, Suspended Installation, Product Display